Bar M Custom Tack

About Bar M Custom Tack

Bar M Custom Tack & Hats is a hand-made business based in Central Otago, specialising in custom tack and hand-shaped hats designed for both performance and personal style.

The business was originally built on handmade horse tack, including halters, reins, mohair tack, and bridles, designed for riders who value feel, function, and quality gear that lasts. Over the past two years, Bar M has expanded into custom hats, which has become a key area of growth. Each hat is individually fitted to the customer’s head shape and hand-shaped to suit their style, making it both a functional piece and a reflection of identity.

Bar M sits at the intersection of rural, equine, and lifestyle markets. Customers range from working farmers and horse people who need reliable, hard-wearing gear, through to individuals looking for a custom hat for events, weddings, or everyday wear. There is also a growing segment of customers who are drawn to the Western aesthetic and want a high quality, well-fitted hat that stands apart from mass produced alternatives.